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1. Information We Collect
Information You Provide
We collect information you directly provide to us, including:
- Account Information: Name, email address, password, and profile details when you create an account
- Payment Information: Billing address and payment card details (processed securely through our payment providers)
- Communications: Information you provide when you contact customer support or communicate with us
- User Content: Content you create, upload, or share through our services
Automatically Collected Information
When you use Iryst, we automatically collect certain information:
- Device Information: Device type, operating system, browser type, and unique device identifiers
- Usage Data: Pages visited, features used, time spent on our platform, and interaction patterns
- Location Data: Approximate location based on IP address (precise location only with your permission)
- Cookies and Similar Technologies: Information collected through cookies, web beacons, and similar tracking technologies
Information from Third Parties
We may receive information about you from:
- Social media platforms if you connect your account
- Business partners and service providers
- Publicly available sources
2. How We Use Your Information
We use the information we collect for the following purposes:
Service Delivery and Improvement
- Provide, maintain, and improve our services
- Process transactions and send related information
- Customize and personalize your experience
- Develop new features and functionality
Communication
- Send you service-related notices and updates
- Respond to your inquiries and provide customer support
- Send marketing communications (with your consent)
- Conduct surveys and gather feedback
Security and Legal Compliance
- Protect against fraud, abuse, and security threats
- Comply with legal obligations and enforce our terms
- Investigate and prevent violations of our policies
3. Advertising and Marketing
How We Advertise
We use various advertising platforms and technologies to reach potential users and improve our marketing effectiveness:
Meta Pixel and Conversion Tracking
We use Meta Pixel (Facebook Pixel) and conversion APIs on our website and app. This technology allows us to:
- Measure the effectiveness of our advertising campaigns on Facebook and Instagram
- Understand how users interact with our website after seeing our ads
- Create custom audiences and lookalike audiences for targeted advertising
- Optimize ad delivery to people most likely to be interested in our services
- Track conversions and attribute them to specific ad campaigns
Data Collected by Meta Pixel:
- Pages visited on our website
- Actions taken (sign-ups, purchases, downloads)
- Device information and IP address
- Browser information and cookies
- Timestamp of visits and interactions
Personalized Advertising
We display personalized ads across Meta platforms (Facebook, Instagram, Messenger) based on:
- Your interactions with our website and services
- Information we upload to Meta (such as customer lists for Custom Audiences)
- Your demographic information and interests on Meta platforms
- Your engagement with our previous ads
Retargeting
We may show you ads on Meta platforms if you've previously visited our website or interacted with our content. This helps us re-engage interested users and provide relevant offers.
Your Advertising Choices
You can control the ads you see:
- Meta Ad Preferences: Manage your ad preferences in your Facebook and Instagram settings
- Opt Out of Personalized Ads: Visit Facebook Ad Preferences or Instagram Privacy Settings
- Browser Settings: Disable third-party cookies in your browser settings
- Industry Opt-Out Tools: Visit DAA Opt-Out or European Interactive Digital Advertising Alliance
4. Meta Platforms Integration
Information from Meta Platforms
When you interact with us through Meta platforms (Facebook, Instagram, WhatsApp, Messenger), we may receive information including:
- Your public profile information (name, profile picture, gender, age range)
- Email address (if you provide permission)
- Information about how you interact with our ads and content
- Messages you send to our business pages or accounts
Social Login
If you choose to create an account or log in using Facebook or Instagram, we receive:
- Basic profile information (name, email, profile picture)
- Any additional information you authorize Meta to share
- A unique identifier for your social media account
You can manage these permissions through your Meta account settings at any time.
Data Sharing with Meta
We share certain information with Meta to:
- Deliver and measure the effectiveness of our advertising campaigns
- Create custom audiences for targeted advertising
- Analyze user behavior and improve our marketing strategies
- Comply with Meta's Terms of Service and advertising policies
Information shared with Meta includes:
- Hashed email addresses and phone numbers (for Custom Audiences)
- Purchase and conversion data
- Website and app usage data collected via Meta Pixel
- Device and browser information
Meta's Data Processing
Meta processes data as described in their own privacy policies:
We encourage you to review Meta's privacy policies to understand how they collect and use your information.
6. Data Security
We implement industry-standard security measures to protect your information:
- Encryption: Data is encrypted in transit using TLS and at rest using AES-256
- Access Controls: Strict access controls limit who can view your data
- Regular Audits: We conduct security audits and vulnerability assessments
- Incident Response: We maintain procedures to respond to security incidents
However, no system is 100% secure. We encourage you to use strong passwords and protect your account credentials.
7. Your Privacy Rights
Depending on your location, you may have the following rights:
Access and Portability
- Request access to your personal information
- Receive a copy of your data in a portable format
Correction and Deletion
- Correct inaccurate or incomplete information
- Request deletion of your personal information (subject to legal exceptions)
Control and Objection
- Opt out of marketing communications
- Object to processing based on legitimate interests
- Withdraw consent where processing is based on consent
- Restrict or limit how we use your data
California Residents
If you're a California resident, you have additional rights under CCPA/CPRA:
- Right to know what personal information we collect and how we use it
- Right to delete your personal information
- Right to opt out of the sale or sharing of personal information
- Right to non-discrimination for exercising your rights
9. International Data Transfers
Iryst operates globally, and your information may be transferred to and processed in countries other than your own. We ensure adequate protection through:
- Standard Contractual Clauses approved by regulatory authorities
- Adequacy decisions where applicable
- Other approved transfer mechanisms
We take steps to ensure your data receives the same level of protection regardless of where it's processed.
10. Children's Privacy
Iryst is not intended for children under 13 (or the applicable age in your jurisdiction). We do not knowingly collect personal information from children. If we discover we've collected information from a child, we will delete it promptly.
If you believe a child has provided us with personal information, please contact us at dpo@iryst.com .
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by:
- Posting the updated policy on our website
- Updating the "Last Updated" date
- Sending you an email notification (for significant changes)
Your continued use of Iryst after changes become effective constitutes acceptance of the updated policy.
12. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Data Protection Officer: dpo@iryst.com
We aim to respond to all inquiries within 30 days.