Social Media Marketing
Content Planning
An editorial plan built from search demand, sales objections and what your audience asks.
What we usually find
Content is planned in a monthly meeting from whatever comes to mind. It is inconsistent, it targets nothing in particular, and it stops when someone gets busy.
What the work covers
Scope is agreed in writing before anything starts. If a line here is not relevant to you, it comes out of the plan and out of the price.
- Topic clusters built from keyword demand and sales objections
- Calendar with formats, owners and realistic capacity
- Briefs detailed enough for any writer to work from
- Repurposing plan so one asset serves several channels
- Quarterly performance review with pruning and refreshing
Typical tooling
Indicative, not fixed. The stack follows your constraints and your team, not our habits.
- Ahrefs
- Search Console
- Notion
- GA4
- Figma
More in Social Media Marketing
This sits under Digital Marketing & Growth. See the full picture there, or browse every service.
Need Content Planning?
Bring us the problem rather than a spec. We will tell you what it takes, what it costs, and what we would leave out.