PPC & Ads

Google Ads

Search, Shopping and Performance Max managed against pipeline rather than against clicks.

Outcome: Spend that maps to pipeline you can trace back to a search term.

What we usually find

The account optimises towards a conversion action that fires on every form view. Spend rises, the dashboard looks healthy, and sales does not notice a thing.

What the work covers

Scope is agreed in writing before anything starts. If a line here is not relevant to you, it comes out of the plan and out of the price.

  • Conversion tracking rebuilt and verified before any spend change
  • Account restructured by intent and margin, not by product list
  • Negative keyword and search term hygiene run weekly
  • Offline conversion import so bidding learns from real revenue
  • Reporting on cost per qualified lead, not cost per click

Typical tooling

Indicative, not fixed. The stack follows your constraints and your team, not our habits.

  • Google Ads
  • GA4
  • Google Tag Manager
  • Looker Studio
  • CRM import

More in PPC & Ads

This sits under Digital Marketing & Growth. See the full picture there, or browse every service.

Need Google Ads?

Bring us the problem rather than a spec. We will tell you what it takes, what it costs, and what we would leave out.

Book a scoping call hello@iryst.com