Branding & Identity
Brand Guidelines
A guide specific enough that someone who has never met you can apply the brand correctly.
What we usually find
There are four versions of the logo in circulation, two blues, and a font nobody has a licence for. Every agency interprets the brand differently.
What the work covers
Scope is agreed in writing before anything starts. If a line here is not relevant to you, it comes out of the plan and out of the price.
- Logo usage rules with clear space and misuse examples
- Colour system with accessible pairings and contrast values
- Type scale with licensed web and print fallbacks
- Voice and tone with worked before-and-after examples
- Templates for the formats you produce most often
Typical tooling
Indicative, not fixed. The stack follows your constraints and your team, not our habits.
- Figma
- Design tokens
- Google Fonts
- WCAG 2.2
More in Branding & Identity
This sits under UI/UX Design & Branding. See the full picture there, or browse every service.
Need Brand Guidelines?
Bring us the problem rather than a spec. We will tell you what it takes, what it costs, and what we would leave out.