Website Redesign
Conversion Optimisation
Structured testing on the steps that lose the most people, with honest statistics.
What we usually find
Changes ship on instinct and get judged on a fortnight of noisy data. Wins are declared early, losses are quietly forgotten, and nothing compounds.
What the work covers
Scope is agreed in writing before anything starts. If a line here is not relevant to you, it comes out of the plan and out of the price.
- Funnel instrumentation and drop-off analysis before any test
- Prioritised hypothesis backlog with expected effect sizes
- Sample size and duration calculated before the test starts
- One change per test, with results read at the planned end
- Documented log of what won, what lost and what it implied
Typical tooling
Indicative, not fixed. The stack follows your constraints and your team, not our habits.
- GA4
- PostHog
- Hotjar
- Optimizely
- Next.js
More in Website Redesign
This sits under UI/UX Design & Branding. See the full picture there, or browse every service.
Need Conversion Optimisation?
Bring us the problem rather than a spec. We will tell you what it takes, what it costs, and what we would leave out.