Branding & Identity

Logo Design

Marks that hold up at favicon size, in one colour, and on someone else's background.

Outcome: A mark that works everywhere it will actually be placed.

What we usually find

The logo looks good in the presentation and falls apart everywhere else: illegible at 16px, unusable in one colour, and with no rule for the dark background it keeps landing on.

What the work covers

Scope is agreed in writing before anything starts. If a line here is not relevant to you, it comes out of the plan and out of the price.

  • Three to four distinct directions, not variations of one
  • Primary, stacked, horizontal and icon-only lock-ups
  • One-colour, reversed and monochrome variants
  • Minimum sizes, clear space and misuse examples
  • Full asset pack in SVG, PNG and vector source

Typical tooling

Indicative, not fixed. The stack follows your constraints and your team, not our habits.

  • Figma
  • Illustrator
  • SVG
  • Brand guidelines

More in Branding & Identity

This sits under UI/UX Design & Branding. See the full picture there, or browse every service.

Need Logo Design?

Bring us the problem rather than a spec. We will tell you what it takes, what it costs, and what we would leave out.