AI Search
Generative Engine Optimisation
Earning the third-party citations that generative engines actually draw on when they answer.
What we usually find
Models cite brands through other people's pages far more often than through their own. A well-built site is not enough when nothing independent corroborates what it claims.
What the work covers
Scope is agreed in writing before anything starts. If a line here is not relevant to you, it comes out of the plan and out of the price.
- Citation gap analysis against the competitors already being named in answers
- Original data and research built to be quoted rather than summarised
- Named expert attribution and sourced statistics on the claims that carry weight
- Presence built where models retrieve: review sites, communities, video and industry press
- The structural work the Princeton GEO study measured as effective, and none of the keyword stuffing it measured as harmful
- Results read against a holdout set of untouched queries
Typical tooling
Indicative, not fixed. The stack follows your constraints and your team, not our habits.
- Ahrefs
- Semrush
- Otterly AI
- G2
- YouTube
More in AI Search
This sits under Digital Marketing & Growth. See the full picture there, or browse every service.
Need Generative Engine Optimisation?
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